Why Interior Design Isn’t Optional in Today’s Short-Term Rental Market

From the very beginning, I’ve believed that design is everything. I personally want to stay somewhere that feels beautiful, clean, and thoughtfully curated, and I know guests feel the same. A well-designed space isn’t just nice to look at. It’s what elevates a property from average to unforgettable. It’s what makes guests feel cared for and turns a simple stay into a 5-star experience. Interior design isn’t about following trends. It’s about creating a mood, a memory, and a sense of belonging the moment someone walks through the door.

1. Design is the First Impression

Guests make decisions in seconds. Before they’ve read the description or scrolled to the amenities, they’re scanning your photos. A clean, cohesive, and stylish space instantly grabs attention and makes them picture themselves there. That means more clicks, more bookings, and more income.

I’ve seen firsthand how even small changes like a cozy reading nook, layered lighting, or a bold statement piece can increase bookings. And when your design aligns with your location, such as coastal calm for beach properties or organic luxe for mountain escapes, guests feel immersed in the environment.

2. Functionality Still Comes First

Great design also serves a purpose. It’s about selecting pieces that are durable, multifunctional, and easy to maintain, especially in high-turnover rentals. I focus on layouts that maximize space, create natural flow, and offer guests everything they need without cluttering the space.

Because I personally manage these properties, I’ve developed an eye for what works in the real world, not just what looks good in photos. From washable textiles to clever storage to furniture that stands up to sand, kids, and cocktails, I design with purpose.

3. My Signature Style

Turquesa Collective properties aim to feel elegant yet grounded, with calm color palettes, layered textures, and local, nature-inspired touches. Whether it’s a luxurious four-bedroom villa or a chic two-bedroom condo, my goal is always the same: to make every guest feel like they’ve arrived somewhere special, not somewhere generic.

4. Ready to Transform Your Space?

If you’re a homeowner looking to elevate your short-term rental, design is the best place to start. Whether you need a complete transformation or just help with finishing touches, I’d love to collaborate with you. Together, we’ll create a space that guests rave about and that you feel proud to share.

Conclusion

Interior design is more than a finishing touch. It’s the foundation for a successful short-term rental. It drives bookings, enhances the guest experience, and reflects the care and professionalism behind your property. At Turquesa Collective, we combine thoughtful design with proven hospitality strategies to make your rental stand out in a crowded market.

Reach out to Olga@TurquesaCollective.com for all your hosting and management needs! I’d love to help you create a space that feels just as beautiful as it performs